Stage 11 of 12
Launch
Coordinate market release, distribution, support, and post-market controls.
Entry criteria
- Market authorization and production release are in place
- Distribution, training, and service processes are ready
- Post-market responsibilities and escalation paths are assigned
Required activities
- Release controlled inventory and labeling
- Train sales, clinical, service, and distributor teams
- Monitor complaints, adoption, service, and field performance
- Manage launch issues through formal quality processes
Expected deliverables
- Launch readiness review
- Distribution and training records
- Post-market surveillance baseline
- Early field-performance report
Recommended capabilities
Look for providers with relevant device, market, and stage experience—not capability labels alone.
Common risks
- Commercial pressure bypassing release controls
- Training or service capacity lagging demand
- Weak early-signal detection
Exit criteria
- Launch controls are stable across initial markets
- Field signals are reviewed and acted on promptly
- Demand and service data support scale-up decisions
Suggested next actions
- Prioritize cost and yield improvements
- Develop second-source plans
- Review expansion markets and product variants
Find your next move
Build confidence in launch.
Map your current evidence and gaps to the capabilities needed for this stage.